Objectives Understand what is Export Marketing ? Key Components of Export Marketing Barriers involved in Export Marketing Domestic Marketing V/S Export Marketing What is Export Marketing ? Export marketing refers to the sale of goods and services outside countries, in this case marketers market their goods and services to a foreign country, which includes the consumer desires, culture, religion of that country. Marketers targeted more audiences, developing countries and potential customers. Export marketing is a vast concept, it is very complex as compared to domestic marketing due to various international regulations, global competition and long procedures. It has great economic importance as it provides various benefits to the economy. It encourages business, economic, industry development to earn foreign exchange, so each country promotes its export market. Definition R. L. Kramer defines “Export marketing involves export business with individuals, firms, organisa...
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